How to Drive Viral Traffic From Reddit (2024)

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You’ve heard the stories of websites and businesses “going viral” on Reddit and other social platforms, but there’s an art and a science to it.

To me, Reddit is kind of an intimidating place. I’ve never spent much time there, but I have an appreciation for it’s potential as a networking and marketing channel.

After all, it’s the 9th most popular site in the US and 32nd most popular site in the world.

My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects, such as:

  • Building his ex-fiancé’s dog a YouTube channel with 6,500 subscribers and 2M+ views.
  • Breakinga server when he launched hisblog with 450K pageviews in the first 72 hours.
  • Makinga girl on Tinder world famous with 25 million impressions in under 72 hours.
  • Creating “most absurd email to give in bar” with11K pageviews in the first 30 minutes.

Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.

That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.

Long-time listeners of the show will remember Brian from WAY back in The Side Hustle Show archives from episode 23 in 2013.

How to Drive Viral Traffic From Reddit (1)

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Learn:

  • How to embed yourself in relevant Reddit communities.
  • The fine line between tasteful self-promotion and outright spam.
  • The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads.
  • The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
  • The types of content that perform best on community platforms.
  • Brian’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF "Highlight Reel" from this Episode

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How to Drive Viral Traffic From Reddit (2)

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about.He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, andis the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

2 thoughts on “155: How to Drive Viral Traffic From Reddit”

  1. Viral concept was black spot I read about it and didn’t understood what it is, finally your blog helped me to understand. Thanks

    Reply

  2. Reddit members are really harsh compared to other communities. It is very difficult to drive traffic from this site.

    Reply

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