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Writing that
attracts buyers is the engine that drives successful marketing
 To:
Business owners and authors
From: Lee Pound, the Write Coach
Welcome to the Academy
of Writing Excellence!
Are you finally ready
to complete your book this year and start to attract targeted
customers and clients to your business?
Every year, thousands
of business owners and would-be authors say they will complete a
book before the end of the year. Few ever do.
It frustrates me
because every great marketer,
copywriter, salesperson and successful business owner will tell you
that "Copy is king!"
On the Internet, on
television, on radio, in print, in ads, stories, books and articles,
you see writing that drives the economy, that sells products, and
that energizes customers to buy.
Yet eight out of 10
businesses fail in their first five years. For some it is a failure
of nerve, for some lack of capital. For most it is poor marketing
copy driven by poor writing skills. The lesson is: If you cannot
communicate your message, your business will fail.
Is your business
perilously close to joining those thousands who have already gone
under? Does your writing and marketing need an overhaul?
If so, you're in the
right place. Help is just a click away. You see, over the past
eight years as a writing coach, consultant, book publisher and
seminar producer, I've helped individual business owners write and
publish books and write sales copy that has made them the recognized
experts in their markets.
However, I can only work with a few people this way and the demand
for my services has been heavy. That's why I established the Academy
of Writing Excellence - to reach many more business owners and
authors than I can one on one. |
